Chapter 1- Intro To CB

Question 1

What is consumer behavior ?

Answer 1

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Question 2

What is the Expression of our unique identity ?

Answer 2

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Question 3

What is a consumer ?

Answer 3

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Question 4

What is consumer segmentation ?

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Question 5

What is market segmentation ?

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Question 6

What is Consumption ?

Answer 6

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Question 7

Describe the consumer decision making process

Answer 7

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Question 8

Define identity and give an example

Answer 8

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Question 9

What is a brand ? Give an example

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Question 10

What is brand relation ?

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Question 11

What is brand dynamics ?

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Question 12

What is Need ? And a want ? Give examples

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Question 13

What is the problem with marketing, needs and wants ?

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Question 14

What is motivation ?

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Question 15

How is the consumer mapping journey for a brand ?

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Question 16

What are the 2 perspectives on consumer research ? Explain them

Question 17

What is social media ?

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Question 18

What is Horizontal Revolution ?

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Question 19

What is the Era of Internet of Things ?

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Question 20

What is the Revolution of M2M ?

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Question 21

What is a digital native ?

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Question 22

What is Big Data and DAata Analytics ?

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Question 23

What is the metaverse ?

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Question 24

Explain the globalization of brands and cultural practices ?

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Question 25

What is a Global Brand ?

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Question 26

What is a Proactive Consumer ?

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Question 27

What is USG ?

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Question 28

Explain the shift to transmedia

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Question 29

What is consumer trends ? Explain with examples

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