Chapter 6 - Motivation & Effect Flashcards
What is motivation ?
Xxx
Explain the 5 types of motivation existing ?
Xxx
How can brand influence motivation with incidental brand exposure ? (Give an example)
Xxx
What is drive theory ?
Xx
What is the homeostasis state ?
Xxx
What is retail therapy ?
Xxx
What is self regulation ?
Xxx
What is the terror management theory ?
Xxx
What is the self determination theory ?
Xxx
What is the theory of cognitive dissonance ?
Xxx
Whatis motivation conflicts ? Explain them ?
Xxx
Explain Murray’s classification of needs ?
Xxx
What are the specific needs ?
Xx
Explain the stages of the pyramid of maslows
Xx
What is a frame ?
Xxx
What are positive and negative frames ?
Xx
What is end VS means when framing goals ?
Xxx
What is a time frame ?
Xxx
What is the mere urgency effect ?
Xxx
How are goal difficulty and “emergency reserves” related ?
Xxx
What are the types of affective responses ?
Xxx
What is sadvertizing ?
Xxx
What is Emotional oracle effect ?
Xxx
What is mood congruency ?
Ccc
What is a positive affect ? And negative affect ?
Xxx
What is evaluation ?
Xxx
What is consumer involvement ?
Xx
What is a cult product ?
Xxx
What is inertia ?
Xxx
What are the types of involvement existing ?
Xxx
What is Product involvement ?
Xxx
What size message involvement ?
Xxx
What is situational involvement ?
Xxx
