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Consumer Behavior > Chapter 6 - Motivation & Effect > Flashcards

Chapter 6 - Motivation & Effect Flashcards

1
Q

What is motivation ?

A

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2
Q

Explain the 5 types of motivation existing ?

A

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3
Q

How can brand influence motivation with incidental brand exposure ? (Give an example)

A

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4
Q

What is drive theory ?

A

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5
Q

What is the homeostasis state ?

A

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6
Q

What is retail therapy ?

A

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7
Q

What is self regulation ?

A

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8
Q

What is the terror management theory ?

A

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9
Q

What is the self determination theory ?

A

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10
Q

What is the theory of cognitive dissonance ?

A

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11
Q

Whatis motivation conflicts ? Explain them ?

A

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12
Q

Explain Murray’s classification of needs ?

A

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13
Q

What are the specific needs ?

A

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14
Q

Explain the stages of the pyramid of maslows

A

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15
Q

What is a frame ?

A

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16
Q

What are positive and negative frames ?

A

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17
Q

What is end VS means when framing goals ?

A

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18
Q

What is a time frame ?

A

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19
Q

What is the mere urgency effect ?

A

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20
Q

How are goal difficulty and “emergency reserves” related ?

A

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21
Q

What are the types of affective responses ?

A

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22
Q

What is sadvertizing ?

A

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23
Q

What is Emotional oracle effect ?

A

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24
Q

What is mood congruency ?

A

Ccc

25
Q

What is a positive affect ? And negative affect ?

A

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26
Q

What is evaluation ?

A

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27
Q

What is consumer involvement ?

A

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28
Q

What is a cult product ?

A

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29
Q

What is inertia ?

A

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30
Q

What are the types of involvement existing ?

A

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31
Q

What is Product involvement ?

A

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32
Q

What size message involvement ?

A

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33
Q

What is situational involvement ?

A

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Consumer Behavior (8 decks)

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