Chapter 4 - Memory Learning

Question 1

What is learning ?

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Question 2

What is incidental learning ?

Answer 2

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Question 3

Explain the Behavioral leaning theory

Answer 3

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Question 4

What is Classical conditioning ?

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Question 5

What is instrumental conditioning ?

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Question 6

What is a stimulus generalization ? How marketers apply it ?

Answer 6

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Question 7

What is consumer confusion ?

Answer 7

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Question 8

Explain the cognitive theory

Question 9

What is observational learning ?

Answer 9

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Question 10

Explain the Theory of mind ?

Answer 10

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Question 11

How do we learn to be consumers ?

Answer 11

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Question 12

What are the stages of consumer development ?

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Question 13

WHat is Cognitive development ?

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Question 14

What is the multiple intelligence theory ?

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Question 15

Explain what characterizes Memory ?

Answer 15

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Question 16

What are the types of memories ?

Answer 16

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Question 17

Why do people forget ?

Answer 17

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Question 18

What is the salience of a brand ?

Answer 18

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Question 19

Explain the Von Restorf Effect ?

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Question 20

Explain Visual & Verbal cues

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Question 21

Explain what is a NArrative

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Question 22

Explain the difference between recall & recognition ?

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Question 23

What is Nostalgia ?

Answer 23

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Question 24

What is Retrieval ?

Answer 24

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Question 25

What is Expertise of a consumer ?

Answer 25

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Question 26

What is embodied knowledge ?

Answer 26

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