Chapter 9 Flashcards
Product improvements, modifications, and original ideas can be classified as ___
New products
New product development starts with
Idea generation
Many companies that develop ____ programs that encourage employees to develop new ideas
introprenuerial
What is an external source for ideas
Suppliers
In the new product development process the first idea producing stage is ___
idea screening
A detailed version of the new product idea stated in meaningful consumer terms
product concept
A ____ is the way consumers perceive an actual or potential product
product image
which group do markets involve in product testing
target consumers
a review of the sales cost and profit projections for a new product to find out satisfaction is called ____
business analysis
in the ___ stage of the new product development process, products undergo rigorous tests
Product development
in a ___ new products and marketing tactics are identified
controlled test market
