Chapter 5

Question 1

People who buy/acquire services for personal use make up___

Answer 1

consumer market

Question 2

Marketing stimuli include which?

Answer 2

Price stimuli

Question 3

marketing stimuli consists of the 4 P’s. Which is not one?

Answer 3

Packaging

Question 4

In the model of buyer behavior, which is not a major force in the buyers environment?

Answer 4

Political

Question 5

What is the most basic determinant of a person’s wants and behavior?

Answer 5

Culture

Question 6

Each culture contains smaller ___ based on common experience and situations

Answer 6

Subcultures

Question 7

Which group tends to show more brand loyalty and make shopping a family affair?

Answer 7

Hispanic Americans

Question 8

Social Classes

Answer 8

Societies relatively permanent and ordered divisions whose members share similar views

Question 9

Family is one of the ____ factors that influence consumer behavior

Answer 9

social

Question 10

opinion leaders

Answer 10

people in reference groups who exert influence on others due to special skills, knowledge, and personality

Question 11

Companies that use brand embassadors are likely involved in ____ marketing.

Answer 11

Buzz

Question 12

Facebook and second life are both examples of ___

Answer 12

social networks