Chapter 7

Question 1

Market Targeting

Answer 1

Evaluating marketing segment attractiveness and selecting one or more segments to enter

Question 2

What involves dividing markets into segments of buyers with distinct needs, behaviors etc.

Answer 2

Market segmentation

Question 3

Positioning

Answer 3

Consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Question 4

Geographic segmentation

Answer 4

dividing a market into different geographical units such as nations, states, regions, countries, cities, and neighborhoods

Question 5

Dividing the marketing into segments based on variables such as age, life-cycles, gender, income, occupation, etc.

Answer 5

Demographic segmentation

Question 6

What type of segmentation has long been used in clothing, cosmetics, and magazines

Answer 6

Gender segmentation

Question 7

Psychographic segmentation

Answer 7

Dividing a market into segments based on social class, lifestyle, or personality characteristics

Question 8

Dividing a market into segments based on consumer knowledge, attitudes, uses of a product, or responses to a product

Answer 8

Behavioral segmentation

Question 9

Consumers who show allegiance to brands, stores, or companies, help companies segment based on____

Answer 9

Degree of loyalty

Question 10

What is not a common variable used by consumer and user

Answer 10

Operating characteristics

Question 11

Using ___segmentation markets segment who have similar needs and buying behaviors of people in different countries

Answer 11

intermarket segmentation