Chapter 8 Flashcards
Service
an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
Product planners need to consider products and services in three levels, third level is
augmented product
What is an example of industrial products
office supplies
convenience products
a consumer product that the customer usually buys frequently, immediately, and with minimal comparison and buying effort
what are products that are less frequently purchased, attributes are usually compared such as quality, price, and style
shopping products
Unsought products
consumer product that the customer either does not know about or knows about but does not normally consider buying.
Products purchased for further processing
industrial products
What are the major marketing factors in the sale of parts
Price and service
What are industrial products that aid in the buyers production
capital items
Organizational marketing
marketing that consists of activities to create, maintain, or change attitudes of consumers
