Chapter 3

Question 1

Marketing Environment

Answer 1

Actors and forces outside marketing that affect marketing management’s ability to build successful relationships with target customers.

Question 2

Marketing Intermediaries

Answer 2

Firms that help the company to promote, sell, and distribute its goods to final buyers.

Question 3

Internal environment

Answer 3

the interrelated departments

Question 4

___ provide resources needed to provide goods and services

Answer 4

suppliers

Question 5

_____ help companies stock and move goods from points of origins to destinations

Answer 5

Physical distribution firms

Question 6

Financial intermediaries

Answer 6

Bank, credit, and other services that help insure against risks

Question 7

Citizen Action Publics

Answer 7

companies marketing decisions may be questioned by environmental groups, minority groups etc.

Question 8

group which includes resident and communities

Answer 8

Local Publics

Question 9

Workers, managers, and members of the board

Answer 9

Internal Publics

Question 10

____ markets buy goods and services for further processing

Answer 10

Business

Question 11

The single most important demographic trend is?

Answer 11

Changing age structure