Chapter 9 Flashcards
1
Q
In person interview
A
researcher sits and records response
2
Q
advantages of in person interview
A
- opportunity for follow up
- rapport
- asked probing question
3
Q
disadvantages of in person interview
A
- more $$$ and more time consuming
- attrition
- logistics
4
Q
Interviewer bias
A
lack of understanding due to cultural differences
5
Q
Advantages of a phone survey
A
- follow up/ probing questions
- dont need to be in same space
6
Q
Disadvantages of a phone survey
A
more distracted
issues w clarity
7
Q
advantages of online surveys
A
less money and time
sample bias
8
Q
response rate
A
ppl who did the survey out of people who you try to recruit
9
Q
non-response bias
A
ppl who did the survey may be different than those who didnt
10
Q
how to fix design problems
A
- keep survey short and simple
- more interesting questions 1st
- incentivize
11
Q
social desirability
A
ppl may respond how they think they should respond
12
Q
Correlation
A
exists whenever two variables are associated or related
13
Q
Positive correlation
A
direct
14
Q
Negative correlation
A
inverse
15
Q
Scatterplots
A
graph of participants scores
