chapter 9 Flashcards
strategic planning
-ability to engage in long-range planning that focuses on the organization as a whole
strategy
– Broad, general plan for long-term objectives
tactical plans
– Specific actions you’re going to take to address a problem or achieve a goal
– Tactical plans are developed in the short term, to support and achieve strategic goals, over the long term
strategic management
process of ensuring that an organization possesses and benefits from the use of an appropriate organizational strategy.
Strategic Management Process (SMP)
- environmental analysis
- establishing organizational direction
- strategy formulation
- strategy implementation
- strategic control
environmental analysis
general environment, operating environment, organization, internal environment
general environment
economic, technology, legal, political, social components
operating environment
supplier, competition, customer, labor, international
internal environment (functions)
planning, organizing, influencing, control
industry environment
level of an organization’s external environment that contains components normally having relatively specific and immediate implications for managing the organization
porters five forces
attractiveness of an industry is determined by five alternative forces
threat of new entrants
refers to the ability of new firms to enter an industry; as the threat of new entrants increases, the attractiveness of the industry decreases
buyer power
refers to the power that customers have over the firms operating in an industry; as buyer power increases, the attractiveness of the industry decreases
supplier power
denotes the power that suppliers have over the firms operating in an industry. As supplier power increases, industry attractiveness decreases
threat of substitute products
refers to the extent to which customers use products or services from another industry instead of the focal industry. As the threat of substitute products increases, which implies that customers have more choices, the attractiveness of the industry decreases
intensity of rivalry
refers to the intensity of competition among the organizations in an industry. As the intensity of rivalry increases, the attractiveness of the industry decreases.
organizational mission
the purpose for which—the reason why—an organization exists; a broad statement of organizational direction and is based on a thorough analysis of information generated through environmental analysis
developing a mission statement
– Written document describing and explaining the
organization’s mission
– Written by management with input from managers and employees
– Needs to be communicated to, and understood by all
importance of Organizational Mission
-leads ind in the same direction
-offers basis for distributing resources
-defines the work areas that need focus and must be completed
Relationship between the Mission and Objectives
– Objectives and goals should flow naturally from mission
– Mission should flow naturally from information obtained in environmental analysis