Chapter 9 & 10 Flashcards
a negative, unpleasant state that occurs whenever a person hold two cognitions that are psychologically inconsistent
cognitive dissonance
When does cognitive dissonance occur?
- two incongruent thoughts
- performs a behavior that is incongruent with attitudes
- makes a decision that rules out a desirable alternative
- unable to find justification for an attitude or behavior adopted
Name 3 techniques to reduce dissonance
- change the attitude
- talk about it and communicate
- alter the behavior
- suppress thoughts
Explain a situation about Dissonance and Expenditure of Effort?
no matter how attractive a group is to a person it is rarely completely positive, usually there are some aspects of the group that the individual
1. when someone pledges to a fraternity
(this may convenience oneself that the group has many positive characteristics that justify the expenditure effort)
When does dissonance occur?
there are unpleasent consequence that you feel responsible for
- when you are concerned that you will look bad in front of others
- a threat to self esteem: your behavior violates your positive self concept
How does cognitive dissonance and persuasion tie together
- when people make public commitments
- when people are confronted with their own hypocrisy
- when people are encouraged to aline attitude with public behavior
techniques individuals use to influence one another in one-on-one interactions
interpersonal persuasion
How can persuaders nudge people into complying with reuest
by side-stepping resistance, redefining the situation, or disrupting peoples normal reaction
starts off with a small request than moves to a larger one
FID
Self-Perception theory
Suggests individuals who perform small favors may infer they are helpful, coopertive people and thus self-perception accends to send, larger request
begins with a larger request and scales down to an appropriate modest request
DIF
induces someone to comply that increases cost of compliance
Low Balling
Trick is they pla to give you everything form the start but they make it sound like you are getting an insane deal
That Not all
used to get someones attention, pique someone’s interest
Pique Techniques
Mildly disrupt script than reframe the request to understand the issue in a new way
Disrupt then reframe