Chapter 11 Flashcards
Subliminal Myth
advertising that appleas to emotional and unconscious needs; it is perception w/o awareness of the object being perceived; its illega
When people process under High involvement; they think more centrally and deeply T/F
T
When people process messages peripharially under low involvement, they are more suspectible to simple appeals (T/F)
T
utilitarian
people purchase products to gain specific, tangible rewards
people purchase products to gain acceptance from peers
social adjustive
people purchase products to enhance identities and set themselves apart from others
social identity
peopel purchase products to express deep seeded values
value-expressive
simple exposure to communicators can influence attitudes (T/F)
T
Can repitition lead to boredom?
Yes
Third Person Effect
If we believe other are being affect, we go along with it
Negative attack adds
political election
Magic of association
links images using indirect strategies; sign, symbols, celebrities
EX: celebritiy endorsements, Kim and purse
People purchase products to gain tangible rewards
Unitarian
People purchase products to express deep seeded values
Value expressive
