Chapter 7 Flashcards
The meta analysis of twos used arguments
Two sided arguments influence audiences more than one sided arguments. Provided that the argument refutes the opposition
What is the difference between one sided and two sided arguments?
One sided arguments present on one perspective on a issue while two sided arguments present on both. Presenting one side may seem as if the individual is hiding something
Factual statements originated from the source other than the speaker, objects not created by the speaker, that are offered in support of speakers claims
Evidence
Consists of factual assertions, quantitative information, eye witness statements, testimonial, opinion ones advances by credible sources
Evidence
A persuasive appeal that attempts to persuade people into change attitudes by conjuring up negative consequences that will occur if they so not comply with the message recommendations
Fear appeal
Fear does produce me change
TF
F
The belief that one is less likely to experience negative life events that other is
Illusion of invulnerability
Read for essay question of 3 reasons why feat appeal don’t work
Page 2
A model that emphasize threat and efficacy
Extended Parallel process Model
A message must threaten the individual convincing him/her that dangers lurk in the environment
Problem
What must a threat include
Severity info and susceptibility info
A way an individual can avert a threat
efficacy information
What should the efficacy info include
Response efficacy and self efficacy info
How communicators use and work symbols to persuade the audience
Language
Speech rate can enhance persuasion when it’s relevant to the message
TF
T
