Chapter 5

Question 0

T/f persuasion occurs if the communicator generates a favorable cognitive response from the audience member

Answer 0

T

Question 1

Asserts that peoples own mental reactions to a message play a critical role in the persuasion process

Answer 1

Cognitive response approach

Question 2

Says that people play an active time in the persuasion process

Answer 2

cognitive response model

Question 3

Occurs when a persuader warns people that’s they will soon be exposed to a persuasive communication

Answer 3

forewarning

Question 4

This stiffens resistance of persuasion

Answer 4

Forewarning

Question 5

People are distracted from paying attention to a communication with which they disagree

Answer 5

Distraction

Question 6

Claim that there are two different mechanisms by which communicators can affect attitudes

Answer 6

Dual process models

Question 8

Refers to the extent to which the individual thinks about or mentally modifies the argument

Answer 8

Elaboration

Question 9

Referring to the probability that an event will occur

Answer 9

Likelihood

Question 10

It occurs when individuals focus in depth on the central features of the issue, person, or message

Answer 10

Central route

Question 11

What happens when people process through the central route

Answer 11

1. Evaluate message arguments
   Ponder implications of the communicator
   Relate their info to their own knowledge and values

Question 12

Examine message quickly or focus on simple cues to help decide whether to accept the position advocated in the message

Answer 12

Peripheral route

Question 13

What happens when something is examined through the peripheral route?

Answer 13

Note physical appeal, speaking style, and pleasant association between message and music playing in the background

Question 14

Says that people can be simple info processors or deep detailed thinkers

Answer 14

ELM model

Question 15

Individuals who perceive that an issue is personally relevant or bears directly on their own lives or personal relevance

Answer 15

Involvement

Question 16

People are less able to process a message when they are distracted, resulting in persuasive effect discussed earlier. We centrally and peripherally process message depending on our knowledge

Answer 16

Ability

Question 17

An example of a peripheral process

Answer 17

Oprah book club affect

Question 18

What is the electoral road show

Answer 18

Few people put a lot of mental energy when deciding who to vote for, they do it peripherally due to appearance,endorsement and catch phrases

Question 19

When someone more knowledgeable tries to explain something elaborate to persuade their own views

Answer 19

Jargon

Question 20

When individuals lack ability on an issue they resort to the peripheral route, accepting a message because a credible source recommends it

Answer 20

Quick fix

Question 21

Exposure to weak dose of opposition arguments, strong enough to stimulate defenses, but not strong enough to overwhelm

Answer 21

Inoculation Theory

Question 22

And increased resistance to persuasion, referred to as antibodies of an argument

Answer 22

Counterargument

Question 23

Using Humor, music,sex to take people’s attention away from the message because this ends up allowing the persuadee to be moved closer to the persuader

Answer 23

Distraction