Chapter 8 Flashcards
Although the people with less intelligence might be more susceptible to persuasion it is difficult to generalize about the effects if intelligence and persuasion (t/f)
T
This theory suggests that the most susceptible people to persuasion are hose in middle to moderate self esteem. Not those who are on the extreme end of self-esteem
The myth of the vulnerable other
There is no blanket statement that states that intelligence affects persuasion (t/f)
T
Women are less likely than men to yield to an advocated viewpoint (t/f)
F
Men are most interesting in maintaining social harmony than women (t/f)
F
Is a stable individual difference in people’s tendency to engage in and enjoy effortful cognitive activity
Need For Cognition
People with high NFC should be more influenced by the quality of message (T/F)
T
People with low NFC are more influenced by the cues that save them from effortful thought (t/f)
T
High and low self monitors are swayed by the same psychological appeals
F (different )
Attitudes are more likely to predict the behavior of a low self monitor
TF
T
Low self monitors are
Interested I value expressive messages
High self monitors
Social adjustive appeals
People tendency to close off their minds to new ideas and accept only the opinions on conventional, established authority
Dogmatism
Low dogmatics individuals are openminded and willing to consider good arguments on behalf of a position
TF
T
Low dogmatic individuals are more open to persuasion, particularly from a strong argument TF
T
