Chapter 1 & 2

Question 1

the symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding and issue

Answer 1

persuasion

Question 2

delivers a threat of some consequence
attempts to induce the individual to act contrary to her preferences
deprives the individual of some measure of freedom or autonomy

Answer 2

coercion

Question 3

desirable end states or behaviors that transcend specific situations

Answer 3

value

Question 4

cognition about the world–subjective probabilities that an object

Answer 4

beliefs

Question 5

are perceptions or hypotheses about the world that people carry around in their heads

Answer 5

descriptive beliefs

Question 6

“ought” or “should” statements that express conceptions

Answer 6

prescriptive beliefs

Question 7

asserts that attitudes have 2 components cognition and affect (head and heart)

Answer 7

expectancy-value perspective

Question 8

occurs when we feel both positively and negatively about a person or issue

Answer 8

ambivalence

Question 9

stipulates people can have strong beliefs about two or more outcomes, but evaluate the outcomes very differently

Answer 9

expectancy-value theory

Question 10

asserts individuals dislike inconsistency among cognitive elements and are motivated to reconfigure things mentally

Answer 10

balance theory

Question 11

consists of all those positions on an issue that an individual finds acceptable

Answer 11

latitude of acceptance

Question 12

those positions that the individual finds objectionable

Answer 12

latitude of rejection

Question 13

consists of those positions on which the individual has preferred to remain noncommittal

Answer 13

latitude of non commitment

Question 14

calls on cognitive model of associative networks to explain attitude strengh

Answer 14

accessibility theory

Question 15

individuals with strong-in particular extreme- views on a topic have large latitudes of rejection

Answer 15

social judgement theory

Question 16

evaluation that have unknown origin

Answer 16

implicit attitudes