Chapter 8: Public Opinion And Voting Flashcards
Public Opinion
The views of the citizenry about politics, public issues, and public policies; a complex collection of opinions held by many people on issues in the public arena
Political Socialization
The learning process through which people acquire their political attitude, opinions, beliefs, and knowledge
Agent Of Political Socialization
People and institutions that influence the political views of others
Media
Newspaper, magazines, television, radio, internet, and any other printed or electronic means of communication
Peer Group
Associates, often close in age to one another; may include friends, classmates, co-workers, club members, or religion group members
Public Opinion Poll
A survey of the public’s opinion on a particular topic at a particular moment
Sample
In the context of opinion polling, a group of people selected to represent the population being studied
Straw Poll
Nonscientific poll in which there is no way to ensure that the opinion express are representative of the large population
Biased Sample
A poll Sample that does not accurately represent the population
Random Sample
In the context of public opinion, a sample in which each person within the entire population being polled has an equal chance of being chosen
Sampling Error
In the context of public opinion, the difference between what the sample result show and what the true results would have been had everybody in the relevant population been interview
Push Poll
A campaign tactic used to feed false or misleading information to potential voters, under the guise of talking an opinion poll, with the intent to push voters away from one candidate and towards another
Gender Gap
The difference between percentage of voters cast for a particular candidates by women and the percentage of voters cast for the same candidate by men
Solid South
A term used to describe the tendency of the southern state to vote democratic after Civil War
Literacy Test
A test given to voters to ensure that they could read and write and thus evaluate political information