Chapter 10: Politics & Media Flashcards
Mass Media
Communication channels, such as newspapers and radio and television broadcasts, through which people can communicate to large audience
Print Media
Communication channels that consist of printed materials, such as newspapers and magazines
Electronic Media
Communication channels that involve electronic transmission, such as radio, television, and the internet
Agenda Setting
The media’s ability to determine which issues are considered important bu the public and by politics
Priming
An agenda setting technique in which a media outlet promotes specific facts or ideas that may affect the public’s thinking on related topics
Framing
An agenda-setting technique that establishes the context of a media report
Sound Bites
A televised comment, lasting for only a few seconds, that captures a thought or perspective and has an immediate impact on viewers
Political Adversiting
Advertising undertaken by or on behalf of a political candidate to familiarize voters with the candidate and his or her views on campaign issues, advertising for or against policy issues
Negative Political Advertising
Political advertising undertaken for the purpose of discrediting an opposition candidate in voter’s eyes
Personal Attack Ad
A negative political advertisement that attacks the character of an opposing candidate
Issue Ad
A political advertisement that focuses on a particular issue
Managed News Coverage
News coverage that is manipulated by a campaign manager or political consultant to gain media exposure for a political candidate
Spin Doctor
A political candidate’s press adviser who tries to convince reporters to give a story or event concerning the candidate particular “spin”
Spin
A reporter’s slant on, or interpretation of, a particular event or action
Citizen Journalism
The collection, analysis, and dissemination of information online by independent journalists, scholars, politicians, and the general citizenry
