Chapter 8: Problem solving, decision making and creativity Flashcards
Rational model of decision making (6 steps)
- Identify Problem
- Identify alternative solutions
- Gather and organize facts
- evaluate alternatives
- Choose and implement the best alternative
- Get feedback and take corrective action
Human compromise: simplicity
drawing from previous experiences
Human compromise: bounded rationality
choosing an alternative that meets minimum standards of acceptability
Human compromise: subjective rationality
analyzing alternatives based on intuition and gut instincts
Human compromises: rationalization
favor solutions that are justifiable to others
Human compromises: personal perspective
Assuming everyone sees things from the same perspective as you do
Human compromises: recency syndrome
Tendency to remember events that happened recently
Human compromises: stereotyping
generalized fixed image of others
Probability theory
body of techniques for comparing the consequences of possible decisions in a risk situation
groupthink
failure to think independently and realistically as a group because of the desire to come to consensus and closeness
Brianstorming
idea generating where group members state their ideas no matter how crazy they may seem
Brainwriting
anonymously write down ideas and allow everyone to comment on each before discussion
Creativity
ability to bring about something innovative and new