Chapter 8 Flashcards
Which one of these is an example of processed data?
Table from surveys.
Which one of these is an example of raw data?
A transcript from a group.
What are secondary data?
Existing data.
Secondary data are least helpful to:
Evaluate new products.
Secondary data cannot help:
To observe retail behaviour.
The mistake when using secondary data effectively is:
To assume it is right.
Which one is a disadvantage of secondary data?
Addresses a fresh topic.
Which one is an advantage of secondary data?
Already exists.
Saunders et al. have created a classification of secondary data with three elements. Which of the following is not one?
Representative samples.
Experimentation, questioning and ___ are primary methods.
Observation.
What includes full journal articles with papers?
Full-text databases.
What is stored in computers and accessed through a network?
Online databases.
What is described here? Indexes, citations to articles, summaries of abstracts.
Tertiary data.
Most governments in the world have statistical departments but they are unlikely to provide:
Television programme viewing figures.
In a computer search, which of these should be used?
All of the above.
