Chapter 6

Question 1

The process of gaining access to data from intended participants. This involves participants agreeing to be interviewed, within agreed limits. This is the definition for:

Answer 1

Cognitive access.

Question 2

Which is the odd one out?

Answer 2

Codes of Conduct (the MRS, BPS, CIM, CMI).

Question 3

Position achieved when intended participants are fully informed about the nature, purpose and use of research to be undertaken and their role within it, and where their agreement is given. This is the definition for:

Answer 3

Informed consent.

Question 4

The Data Protection Act has eight principles to make sure that personal information is handled properly. Which of these is not one of the eight?

Answer 4

Data must be kept for 5 years.

Question 5

The initial level of gaining access to an organisation to conduct research. This is the definition for:

Answer 5

Physical access.

Question 6

Here is an extract from a letter requesting participation in a research study. “We are a group of second year undergraduate students at the University of Northminster conducting research into communication between staff and students within the Business School. We are seeking your support in our research.” What is wrong?

Answer 6

It does not explain what will happen to information collected.

Question 7

Questionnaires are delivered through the letterboxes of 100 homes. What is wrong with this research design?

Answer 7

There is no cover letter.

Question 8

An employee has been asked to act as a researcher and talk to customers about a new product which is being tested and may be launched next year. At one office one respondent introduces the researcher to a representative from a trade magazine. In casual conversation our employee mentions the new product. Is this:

Answer 8

Bad practice.

Question 9

A student is investigating supermarket use of shelf space. This means talking to different store managers. Our student tells each of his respondents the details of what two of the other managers have said. This is:

Answer 9

Bad practice.

Question 10

The participant lacks knowledge and the researcher uses deception to collect data. What is this?

Answer 10

Lack of consent.

Question 11

Being able to talk to the people you need in a situation that is best suited to providing results. What is this?

Answer 11

Something else.

Question 12

The participant consent given freely and based on full information. What is this?

Answer 12

Informed consent.

Question 13

Telephone contact will be improved if:

Answer 13

You offer to call back.

Question 14

Email contact will be improved if:

Answer 14

You give a link to a web page with more explanation of the project.

Question 15

Postal contact will be improved if:

Answer 15

You enclose a SAE.