Chapter 1 Flashcards
Leading, controlling and allocating resources describes which ONE of these?
Management.
Management research is simply systematic research to find out things about business and management” (Saunders et al 2006). Which of these does it concern
All of the above.
A top manager of a chocolate bar manufacturer asks for a report on how a new competing chocolate bar is being advertised. This is an example of:
Marketing research.
A supermarket manager wants to know whether employees feel comfortable working in the cold food department. This is an example of:
Employee research.
A research study was carried out to see whether people notice web addresses on television adverts. This is an example of:
Pure research.
A research study was carried out to see how many people bought a product using the freephone number and how many using a paid-for phone call. This is an example of:
Applied research.
Respondent selection is also known as:
Sampling.
When a study has been conducted and is available for others to see, it becomes:
Secondary data.
Consider this research question: “Should a new factory procedure be used?” Which management function is the closest match?
Production.
Consider this research aim: “To help solve problems of absenteeism.” Which management function is the closest match?
HRM.
Consider this research aim: “To investigate new markets.” Which management function is the closest match?
Marketing.
Research goes through distinct phases. Which one is in the WRONG position?
Report.
What is described here? “To investigate two possible radio adverts for the new movie.”
Mode II knowledge creation.
What is described here? “The reasons for corporate failure in the UK and France.”
Mode I knowledge creation.
