Chapter 10 Flashcards
Which method will allow the interviewer to use items from the environment as stimulus materials?
Depths.
In terms of protecting a respondent’s privacy which is the odd one out?
Street interviewing.
Another term for the focused interview is:
Depth.
It is not good practice to:
Base decisions on early interviews.
During qualitative fieldwork, ideally, which of these should stay the same?
Research team.
Trained interviews do not:
Pass on respondent details.
Which of these is a qualitative technique?
Action research.
Which of these 2 methods are qualitative?
Delphi and depth.
When planning groups, you must remember to:
Respect privacy.
Visual stimulus material can be used in:
Both groups and depths.
Similar respondents are often chosen for group discussions because:
They will talk to each other.
Consider the situation of interviewing at shopping centres on weekdays. Which people may be over-represented?
Extroverts.
Consider the situation of interviewing at shopping centres on weekdays. Which people may be under-represented?
School children.
Some common ways to stimulate respondents to provide more detail are to: repeat the question, pause to motivate the respondent to speak, and repeat the respondents answer. This is called:
Probing.
When show cards are used, this is called:
Prompting.
