Chapter 8 Flashcards
analogical representations
have characteristics of the actual objects, usually images (map, picture)
symbolic representations
abstract (words, numbers)
concept
category or class of related items (fruits) that allows us to generalize
stereotypes
cognitive schemas that allow us to generalize people based on membership in a group
normative decision theories
people select the choice with the largest gain (not always accurate)
descriptive decision theories
focus on actual choices instead of ideal ones
heuristics
shortcuts to make quick decisions
anchoring
when making decisions, people rely on the first piece of information they encounter (the Ghandi death example and interview characteristics)
framing
tendency to emphasize potential losses or potential gains– people tend to avoid certain loss
availability heuristic
tendency to make an answer based on what comes to mind first, can be based on your surroundings
representativeness heuristic
tendency to place a person in a category (e.g. neurosurgeon example)
affective forecasting
tendency for people to overestimate how events will make them feel in the future
functional fixedness
having a fixed ideas on the function of an object– overcome this for effective problem solving
insight
when you suddenly realize the solution to a problem
morphemes
smallest units of words that have meaning (including suffixes and prefixes)