Chapter 7- Public Opinion Flashcards
Balanced response sets
Responses which give no solid clues which might lead the respondent.
Double barreled question
Asking about two phenomena in one question. Not considered valid in a poll.
Cognitive dissonance
The psychological discomfort experienced when confronted with contradictory opinions.
Demagogue
A politician or pundit who constantly tries to rouse anger or animus.
Defining events
Events which completely change the views and psyche of a generation.
Exit poll
Interviews conducted with voters immediately after they leave a voting place.
Nonresponse bias.
Those who respond to a survey having different opinions from those who do not respond to polls.
Party identification
Someone’s identification with a political party. A part which someone identifies with.
Political alienation
A felling of distance and hostility towards the political process.
Political efficacy
The feeling that one can make a difference in politics.
Political values
Basic feelings about what ought to be and how people ought to behave.
Social desirability bias
A question that is framed or phrased so that it seems to imply that a particular example is preferred.
Priming
Responses to questions being changed by questions that were asked previously
Sampling frame
The list of potential respondents chosen to partake in a poll
Sampling plan
The method of choosing the subset of a sampling frame that is representative of that frame
