chapter 7: memory Flashcards
the atkinson model
sensory memory, short-term memory, long-term memory
control processes
shift info from one memory to another
encoding
store info to LTM
retrieval
bring info from LTM to STM
sensory memory
holds info for a brief moment of time
echoic
sound memory
iconic
the picture image memory
chunking
spread info apart and organize in small units
mnemonics
improving and assisting memory
hierarchies
organize into broad categories
serial position effect
recall first and last few words. primary and recency
proactive interference
first info learnt occupies memory, leaving no space for recent memories
retroactive interference
recently learnt takes over old memory
phonological loop
storage of working memory that are more numbers and words
visuospatial sketchpad
working memory of visual images