chapter 7 Flashcards
Cognition
mental processes involved in acquiring storing retrieving and using info
imagery
represent picture a sensory experience in ones mind
concepts
label representing class or group of objects people or events sharing common characteristics or attributes
concept formation
from formal definition of concept memorizing concepts common features experiences with (+) and (-) instances of concept through use of prototypes through use of examples
prototype
example that embodies most common features of particular concept
examplar
individual instances of concept stored in memory from experience
systematic decision making
examining all possible alternating choosing more beneficial
elimination by aspects
eliminate by aspects that do not match each factor
choose remaining alternative
available heuristics
based on new situation resembling a familiar one
representative heuristics
based on new situation resembling familiar one
recognition heuristics
decisions terminate as soon as factor moving to decision recognized
framing
information emphasizes potential gain or loss
Intuition
gut feelings or instincts
anchoring
focusing on single factor magnifies importance of factor relevant to factors
trial + error
try one solution after another
analogy heuristic
comparing problem to others from past working backwards (backwards search) start with problem solution and backward through problem
means end analysis
current position is compared with desired goal; close gap between 2 positions
algorithm
systematic step by step procedure guarantees solution to problem of certain type if executed properly
functional fixedness
failure to use familiar objects in novel ways to solve problems
mental set
mental rut in solving problems
continual using same old method even if another approach is better
creativity
produce original appropriate valuable ideas solutions to problem
divergent thinking
produce multiple ideas answers
solutions to problem
novel ideas involving combinations and synthesis
Language
thoughts feelings via system of social shared orbituary symbols of language translated into meaning
psycholinguistics
how language acquired produced, used
how sound and symbols of language translated into meaning
phonememes
smallest unit of sound
Morphememes
smallest unit of meaning
syntax
rules for arranging and combination words to form phrases and sentences