Chapter 7 Flashcards
What are social decisions based off
Our social cognition
What is social cognition
How we perceive, interpret, and understand social information about ourselves and others
What does our social cognition involve, and is based off
1- How we perceive others
2- How we interpret, analyse, remember and use information to judge people in social settings
3- How we explain (attribute) the behaviours of other people
4- How we mentally construct our world
5- How we from attitudes towwards people, including stereotypes that might lead to prejudice and discrimination
How does social cognition lead to cognitive bias
When our brain creates shortcuts to simplify the information coming in and make assumptions based on our prior experiences this can lead to cognitive bias
Cognitive bias
Errors in our judgement/thinking due to oversimplifying a complicated situation
What is person perception
The way we form impressions of others and make judgements about their characteristics, emotions and intentions based on observable cues and behaviours
What are person perceptions formed by
These impressions are formed by the schema we have
What is schema
- a concept or idea that helps us organise and interpret information
-including both abstract knowledge and specific examples about a person, group or situation
What are the factors that influence person perception
01- Physical cues
02- Body language
03- Saliency Detection
04- Social Categorisation
Person perception - 01- Physical Cues
- What a person looks like
- what they are wearing
- how they conduct themselves
What is Cognitive Bias - Physical Cues (Halo Effect) and what examples
A cognitive bias in which assume that because people have one good quality, all other qualities they possess must be good. Also vice versa
Percieved as kind may also be considered intelligent
Percieved as antisocial or rude might also be uninteligent
Person perception - 02- Body language
Refers to non-verbal communication is used to express a certain message
includes posture, eye movement, facial expressions ect
A persons body language enables quick and often accurate judgements to be made
Person perception - 03- Saliency Detection
We initially judge people on their salient characteristics as it is the most noticable thing about them in their environment
depends on context of situation e.g seeing a man in a suit wich isnt extraordinary but seeing a man in a suit with a red mohawk
What is salient characteristics
anything that is noticable in comparison to its surrondings
What is Attribution
The process by which people explain the causes of thier own and other peoples behaviours
How can Attributes explaining behaviours be grouped
2 categories
- personal (dispositional)
- situational
Internal (dispositional) Attribution
An explanation due to the characteristics of the person involved (e.g personality, ability, attitude, motivation, mood or effort)
These are internal factors that are sourced within the person
External (situational) Attribution
An explanation due to the factors external to the person involved (e.g actions of another person, some aspects of the environment, the task, luck and fate)
Attribution errors
Researches have identified 3 general biases that affect our attributes
1- Fundamental attribution error
2- Actor-observer bias
3- Self-serving bias
1- Attribution - Fundamental attribution error
The tendency to overestimate the influence of personal factors and underestimate the impact of situatioinal factors on other peoples behaviours
When we do this, we attribute a persons behaviour to internal rather than external factors
Why does Fundamental attribution occur?
1 explanation is that the persons behaviour tends to be more clearly visable and noticable (‘salient’) than the situation in which it is occuring
This is called saliency bias
It works like a figure-ground in visual perception- the person stands out in the foreground and the situation is barely noticeable in the background
Just world hypothosis
is the belief that the world is a just place in which people usually get what they deserve and deserve what they get
this allows us to better understand and feel safer in a world where we do not always have control over our circumstances and can be therefore exposed to cruel twists of fate
e.g bad things happen to bad people and good things happen to good people
2- Attribution - Actor-observer bias
our tendency to attribute our own behaviour to external or situational causes, yet attribute others behaviours to internal factors
e.g if you fail a test you may blame it on the test being overly difficult, but you might say your friend failed because they didnt study hard enough
3- Attribution - Self serving bias
When judging ourselves we tend to take the credit for our successes and attribute failures to situational factors
Attribution - Why does self serving bias occur?
1 explanation of this bias is that we are motivated by a desire to protect our self-esteem so we distance ourselves from failure
Attribution - Culture and Attribution
Individualist culture
being individual and independent = valued and encouraged
achieving personal goals is more important than achieving group goals
In these cultures, it is acceptable to place achievement of personal goals ahead of achieving group goals
Attribution - Culture and Attribution
Collectivist culture
achieving group goals is more important that the achievement of individual goals
Individuals are encouraged, and sometimes expected, to place group goals ahead of their personal goals
Attitudes
- a persons evaluation about:
- ourselves
- others
- objects
- experiences
- are judgements
- are learned through experiences
- can cause a person to respond in a positive or negative way
What are the Attitudes; Tri-component model componets
Attitudes have 3 components (ABC)
- Affective
- Behavioural
- Cognitive
Affective in Tri-component model
- Emotional reation or feelings
- Based on judgements which result in a positve, negative or neutral response
- The feeling component of an attitude
Behavioural in Tri-component model
- Way in which an attitude is expressed through out actions
- the doing component of an attitude