Chapter 6 (final) Flashcards
what is the split brain phenomenon
Once this is done, the two hemispheres are unable to share information across the cortex and several regions associated with perception are isolated from parts of the brain involved in language.
it is basically 2 separate…. things living in the same head but only one can talk and the other one is muted and can only express the feelings through actions
Psychologists discuss two components of conscious experience what are they
conscious content
states of consciousness
what is conscious content
which can be defined as the subjective experiences of your internal and external world. Your “sense-of-self” resides in your conscious content, as do your plans, dreams, and day-to-day perception of space and time
what is states of consciousness
refers to different levels of arousal and attention. Interestingly, your experience of a particular state of consciousness is based on several unconscious and involuntary processes
what is Attention
is the process of selecting information from the internal and external environments to prioritize for processing.
what is passive attention
prioritized when bottom-up information from the external environment requires a response. For instance, when you hear a loud noise in a quiet room, it is very probable that you will immediately stop what you are doing and attend to the source of the noise
what is Active attention,
by contrast, is when attention is directed by goals and top-down processing. When you search a cluttered table for your keys, you are using active attention
what is Selective attention
occurs when you attend to one source of information while simultaneously ignoring other stimuli
Some features of the environment are necessarily more important and relevant than others and some elements are simply more noticeable based on their qualities. For instance, we are more likely to attend to a bright light in a dim scene or a loud noise in a quiet room
e.g listening to one conversation In a loud room
what is stimulus salience
refers to the bottom-up qualities of a scene that influence how we direct attention. The color or brightness of an object or the loudness of a sound are low level features that may direct your attention, at least initially
what is the cocktail party effect
Many people have had the experience of being in a loud room and hearing their name yelled out and turning to find the source. This so-called cocktail party effect illustrates yet another piece of the puzzle of selective attention. Even when some information is not part of conscious awareness, this does not mean it is not being processed.
what is dichotic listening task
data from experiments on dichotic listening suggest that the process is not as simple as the brain just “blocking out” the information it doesn’t want. A second component of the dichotic listening task is that specific kinds of unattended information are processed and can later be recalled
what is Divided attention
or multitasking, is when we simultaneously attend to two (or more) tasks at the same time—for instance, talking with a friend in the car about your class while driving.
what is inattentional blindness
This occurs when we are engaged in one task and completely miss other information
what is subliminal stimulus
is a sensory stimulus that is processed, but does not reach the threshold for conscious perception
what is Subconscious processing
is information we are aware of, but not necessarily aware that it is influencing our behavior
what is Subliminal processing
Subliminal processing by contrast is information we cannot consciously detect, even if we were looking for it. These types of messages include subvisual messages or messages that are presented too quickly for the visual system to perceive. Similarly, subaudible messages are played at a low volume, typically with a louder message played over it
Melinda is waiting in line at the grocery store and sees a magazine ad for subliminal tapes that can help with weight loss. Based on what you know about the effectiveness of subliminal messaging, what should you advise Melinda to do?
Put the magazine down and pay for the groceries because subliminal messages don’t work particularly well
what are Electroencephalograms (EEGs) used for
measure activity across the surface of the brain
what are electrooculograms used for
are used to measure the movements of the eye as you sleep