Chapter 6 - Decision Making and Creativity Flashcards
What is the process of making choices among one or more alternatives with the intention of moving toward some desired state of affairs?
Decision making
What is it called when people fail to become aware of the problem because they block out bad news as a coping mechanism?
Perceptual defense
What is the view that people are bounded in their decision making capabilities by their limited information and information processing?
Bounded rationality
What are the 4 problems associated with searching for, evaluating, and choosing alternatives?
- Goal-related issues
- Information processing
- Maximization
- Evaluating opportunities
List 5 information processing issues
- People develop and evaluate only a few alternatives
- People identify and evaluate only a few outcomes for each alternative
- People evaluate alternatives sequentially rather than simultaneously
- People have an implicit favorite that they compare other alternatives to
- People use biased decision heuristics that distort either the probability or the value of outcomes
What are the 3 most widely studied heuristics?
- Anchoring and adjustment
- Availability
- Representativeness
What is a preferred alternative that the decision maker uses repeatedly as a comparison with the other choices?
Implicit favorite
Which heuristic is a natural tendency for people to be influenced by an initial anchor point and to not move away from that point as new information is provided?
Anchoring and adjustment heuristic
Which heuristic is a natural tendency to estimate the probability of something occurring by how easily we can recall those events?
Availability heuristic
Which heuristic is the natural tendency to pay more attention to whether something resembles something else than to more precise statistics about its probability?
Representativeness heuristic
What are 2 maximization-related issues?
- People tend to satisfice rather than maximize
2. When faced with a large number of choices, people may find it difficult to make any choice at all
What is the process of selecting the first alternative that is “good enough” rather than the highest value?
Satisficing
What are 2 reasons why satisficing occurs?
- Alternatives are evaluated sequentially
2. People lack the capacity and motivation to process lots of information (cognitive misers)
What are programmed decision routes that speed up our response to pattern matches or mismatches?
Action scripts
What effectively shorten the decision making process?
Action scripts
Is satisficing desirable or undesirable?
Undesirable
List 5 ways that we can improve the choice of alternatives
- Keep the search for and evaluation of alternatives separate
- Be more contemplative than decisive
- Systematically evaluate alternatives
- Balance emotions and rational influences
- Use scenario planning to enhance the ability to make decisions and to prepare
What should you use when you are systematically evaluating alternatives?
An objective criteria
What is an objective criteria?
A set standard for evaluations
What is a systematic process of thinking about alternative futures and what the organization should do to anticipate and react to those environments?
Scenario planning
What are 2 problems that decision makers have when evaluating decision outcomes?
- Confirmation bias
2. Escalation of commitment
What is the tendency to repeat an apparently bad decision or allocate more resources to the failing course of action?
Escalation of commitment
What are the 4 main causes of escalation of commitment?
- Self-justification effect
- Self-enhancement effect
- Prospect theory effect
- Sunk costs effect
What occurs when people engage in behaviors that convey a positive public image of themselves?
The self-justification effect