chapter 6: attitudes and rationalization Flashcards
define
attitudes
evaluation of an object in a positie/negative way
list
components of attitude
- affect
- behavior
- cognition
define
response latency
amount of time it takes to respond to a stimulus
define
implicit attitude measure
an indirect measure of attitudes that doesn’t involve self report
true or false
highly specific attitudes do a better job at predicting highly specific behaviors
true
define
cognative consistency theory
maintins that the impact of behavuor on our attitutdes reflects our owerful tendency to justify or rationalize our behavior and try to minimize any inconsitencies between attitudes and actions
define
cognitive dissonance theory
theory that inconsitency between a persons thought/sentiments/actions creates an aversve emotional state that leads to effort to restore consistency
define
effort justification
tendency to reduce dissonances by justifying the time/effort/money devoted to something that turned out to be unpleasant
define:
induced/forced compliance
subtly compelling people to behave in a manner that is inconsistent with their beliefs/attitudes/values in order to elicit dissonance and therefore a change in their original attitude and values
define:
self perception theory
theory that people come to know their own attitudes by looking at their behavior and the context in which it occured and then infer what their attitudes must be
define
system justification theory
theory that people are motivated to see the exisiting sociopolitical system as desireable fair and legitimate
define
terror managment theory
people deal with the potentially crippling anxiety associated with the inevitability of death by striving for symbolic immortality though preserving values cultural worldviews and by believing they have lived up to their cultural standards
