Chapter 6: Analysing and Managing Stakeholders (10%) Flashcards
what are the 8 stakeholder categories in the wheel?
customers
partners
suppliers
regulators
employees
managers
owners (+shareholders)
competitors
how are stakeholders identified at start of projects?
PESTLE or SWOT analysis or a brainstorming workshop.
how to analyse stakeholders?
power/interest grid
In the low/low box we can
effectively ignore this group
(power/influence)
high
| |
| |constant
| management|
| |keep satisfied|
| watch|
| |
|————————————-
some keep onside
|————————————-
|
low———————————
| ignore |keep informed
| |
————————————->
low some high
(interest)
low power/ some-high interest
keep informed
some power/ low-high interest
keep onside
high power/ low interest
watch
(Stakeholders in the high power/low interest category should be monitored closely. They can have a great effect on our project and they should be “watched” so any change in interest both for and against the project can be detected and acted upon)
high power/some interest
keep satisfied
(may want to consider getting them actively involved)
high power/high interest
constant, active management
(If positive these people will be active supporters, if negative they will be active blockers or critics)
stakeholder attitudes:
champions
actively work for success of project
stakeholder attitudes:
supporters
in favour but not actively promoting
stakeholder attitudes:
neutral
expressed no opinion for or against
stakeholder attitudes:
critic
not in favour but not actively working against
stakeholder attitudes:
opponent
actively work to disrupt/impede/derail project
