chapter 6

Question 1

Secondary research

Answer 1

• research that has already been published for different purpose but we use it to draw conclusions
• comes from
  1.Gov orgs
  2. Trade associations
  3. secondary research suppliers
  4. Secondary

Question 2

Primary research

Answer 2

• Study that we conduct. Information collected for first time from original sources

Question 3

Quantitative research

Answer 3

• more numeric and statistical base, asking questions in more survey forms. A very large sample and random sampling (coding answers 1234 for example for a survey).

Question 4

Qualitative research

Answer 4

• Take more time. Ask why and ask more probing in-depth questions. tools include:
  1. observation
  2. ethnographic studies
  3. in-depth interviews
  4.