Chapter 11 Visual communication

Question 1

Visual communication

Answer 1

• ## Visuals must communicate too

Question 2

Visual impact

Answer 2

– Visuals must communicate too

Question 3

Brand image position

Answer 3

• Logo is immediate identifier
• packaging supports brand image

Question 4

Visual story Telling

Answer 4

Emotion and Visual persuasion
- come together in persuasive messages
- Designed to touch and “move” the consumer to respond favorably to the brand”

Question 5

Designers tool kit

Answer 5

• Design
• Copy
• ## Visualization

Question 6

Illustration and photos

Answer 6

-

Question 7

Color

Answer 7

• Spot color - added to back to accent or highlight elements. (black and white with the colored part meant to be exemplified)

Question 8

Typography

Answer 8

• Way that font is shaped
• Way capitilization is handaled

Question 9

Layout

Answer 9

• plan that imposes order and creates an arrangements that

Question 10

print layouts

Answer 10

• dominant
• Circus
• non-linear

Question 11

Compositions

Answer 11

• ## composition = the way elements in a pic are arranged

Question 12

Environmental Design
(skip slides 30 - 41)

Answer 12

• The environment in which goods and services are offered for sale communicates los of info about the brand

Question 13

Essential of video production

Answer 13

Stock footage: previously recorded images, either video, still slides, or moving films
- Crawl = computer generated
-

Question 14

Cinemetagropher

Answer 14

• Directs

Question 15

Preproduction

Question 16

The shoot

Question 17

Action and interaction

Answer 17

Web advertisers find ways to make imagery more engaging.