chapter 14 Flashcards
owned media
internal but the message is controlled
- delivered to consumers through challenges controlled by Company
Interactive media
- causes consumers to take action and communicate back and forth
Earned media
- generated by consumers not paid for, based on brand reputation.
- word of mouth etc.
corporate presence media
- includes things like the design of a corporate buildings or delivery trucks and how it’s presented to consumers
- Environmental design
- store layout
- signage - on-premise signs that identifies stores have been with us throughout recorded history
corporate presence media
- includes things like the design of a corporate buildings or delivery trucks and how it’s presented to consumers
- Environmental design
- store layout
- signage - on-premise signs that identify stores have been with us throughout recorded history
Branded media
Companies find endless opportunities in media tools
- naming rights - deliver a different type of visibility, associated with something important to me such as sports arena or public building.
The media of Retail
- Packaging - the last add unique and consistent
Merchandising materials
Used in promotion for a store, product, or event
- Shelf talkers can invite the consumer take away a recipe or coupon
- Shelf talkers
can invite the consumer take away a recipe or coupon
Point-of-sale
materials call attention to brands, provide a special reason why
- shopping and retail bags
Owned media of PR and Promotions
- Videos and publications
- companies produce huge amounts of publications and literature
Owned media of PR and Promotions
- Videos and publications
- companies produce huge amounts of publications and literature
Publicity media
- Public relationsh offices assembels
premium
- is a tangible reward for a particular act, usually purchasing or repurchasing a product.
personal contact media
- personal sales
- sales Kit are packets of I
- brochures
Training materials - used to train B2B sales reps or other employees. - Customer Service
