Chapter 4 Flashcards
1
Q
Direct-response communication
A
induces a response also referred to as direct response marketing.
2
Q
who are the key players
A
3
Q
The offer
A
4
Q
Fulfillment
A
5
Q
personal sales
A
6
Q
Direct mail
A
7
Q
The mailing list
A
House list
Response list
compiled list
8
Q
Issues and ethics: trees, water, waste
A
