chapter 10 Promotional writing Flashcards by Fabian Trevino | Brainscape

Q

Copywrittter

A

The person who shapes the words in marketing communication.

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Q

Words are crucial in 4 types of ads

A

complex - message is complicated, words can be more specific than visuals and can be reread until it’s clear.
High involvement -
explanation
Abstract

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Q

public relation writing

A

News releases

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Q

Display copy

A

All elements readers see in their initial scanning

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