chapter 13 Flashcards
1
Q
Paid media
A
-print
- broadcast
- out of home
2
Q
Print media vehicles
A
- newspapers
- magazines
- Radio
- television
- online
- out of home
3
Q
Published media newspapers
A
- primary function is new, making it useful for ads
- primarily a local medium
4
Q
Circulation
A
The primary way newspapers reach
5
Q
Market selectivity
A
allows newspapers
6
Q
rate card
A
7
Q
Co-op advertising
A
the local retailer places an ad, and the manufacturer pays for part of the ad.
8
Q
Display advertising
A
9
Q
Supplements
A
magazine-style publications
10
Q
Preprints
A
11
Q
Types of magazines
A
aime
12
Q
Vertical publication
A
presents stories and info about an entire industry
13
Q
horizontal publication
A
direct marketing specifically
14
Q
Out of home media
A
placed based media
- billboards
-buses
- posters
15
Q
Outdoor advertising
A
- Refers to street and highway advertising, as well as posters in public locations
