Chapter 5 - Socio-Cultural Influences Flashcards
Give the 5 social groups which affect engagement patterns [5]
Gender [1]
Age [1]
Religion/race [1]
Friends/family [1]
Disabilities [1]
What are the 12 factors which influences engagement patterns? [12]
Attitude [1]
Sexism/stereotyping [1]
Leisure time [1]
Role models [1]
Facilities [1]
Religious festivals [1]
Media coverage [1]
Available leisure time [1]
Familiarity [1]
Education [1]
Disposable income [1]
Inclusiveness [1]
Define commercialisation [1]
The management/ exploitation of a person in order to make a profit [1]
Define media [1]
Diverse ranges of technologies which act as a mass communication [1]
Define sponsorship [1]
A company which provides financial support to a person [1]
Describe the relationship between sport, sponsorships, and the media [3]
Media companies bid for the sole rights to broadcast the sport [1]
Sponsors pay the sport to broadcast their brand and make profit. [1]
Sports make profit from media companies and sponsors. [1]
What are the 5 types of media? [5]
Television [1]
Radio [1]
The press (magazines) [1]
Internet [1]
Social media [1]
Give the 3 ways in which a sponsor can be represented [3]
Financial [1]
Clothing/equipment [1]
Training Facilities [1]
Give 2 positive and 2 negatives of sponsors and media on performers [4]
Positives:
- More money for better coaches and training facilities [1]
- More media presence turns performers into role models. [1]
Negatives:
- Increases pressure to perform, reducing enjoyment [1]
- Mistakes can be made very public by the media. [1]
Give 2 positives and 2 negatives of sponsors and media on officials [4]
- Officials can become role models in the media [1]
- The sport can become popular, increasing the officials influence [1]
- Increased pressure to perform, reducing enjoyment [1]
- Mistakes are made very public by the media [1].
Give 2 positives and 2 negatives of sponsors and media on the sport. [4]
Prize funds/rewards are greater [1]
Increased sport popularity, increasing media attraction [1]
Over exposure causes reduced interest [1]
Controversies become sensationalized [1]
Give 2 positives and 2 negatives of sponsors and media on spectators [4]
Media provides up to date information about sports [1]
Good quality facilities make spectators experience comfortable [1]
Tickets may be hard to obtain for popular sports [1]
Tickets may be expensive [1]
Give 2 positives and 1 negatives of sponsors and media on the sponsors [3]
The sponsor’s name is linked to the performer in a healthy way [1]
The sponsor is advertised to a wide audience [1]
If the sport is shown to be a scandal, the sponsor can be negatively affected [1]
Give 3 types of technology used in sports [3]
Hawkeye [1]
Performance analysis aids [1]
Television match officials [1]
Give 3 types of technology used in sports [3]
Hawkeye [1]
Performance analysis aids [1]
Television match officials [1]
