Chapter 5: Sensation and Perception Flashcards
sensation (biological)
detction of physical energy by orur semse organs that send info to brain
transduction
nervous system converts stimulus into electrical signals in neurons
absolute threhsold
lowest level of a stimulus that we can detect 50% of the time
- ex: can see a candle from 30 miles away on a clear night
subliminal messages
presented below threshold for conscious awareness
noticeable difference (difference threshold)
how much change in a stimuli is required for us to notice the change between them
-chnages based on stimulus intensity
- ex: phone light in dark movie
webers law
the stronger tthe stimulus, tje greater chnage neccesary to detect a difference
ex: adding 1 lb to 5 lbs vs adding 1 lb to 50 lbs
perception (cognitive)
sensory info organuzed, interptewted, consciously experienced
bottom up processing
perceiving items w/ sensation as opposed to our concepual ideas (starts w/ simplest level)
top down processing
cocneptually driven; infuenced by beliefs and expectancies
ex: lump in road is clothes not dead animal
sensory adaptation
often ddont percieve stimuli that remain relatively constant over prolonged periods of time
ex: other peoples houses smell weird but ours doesnt
inattentional blindness
failure to detect something obvious while paying attention to something else
signal detecttion theory
ability to detect stimulus when its embedded in a distracting background
- ex: seeing friend in sea of faces
ppl from the __ cultures are more prone to certain types of visual illusions than ppl from __ countries (and vice versa)
western cultures; non-western
ex: ppl in western cultures have a perceptual context of buildings w/ straight lines while ppl from other countries see right through this illusion
amplitude
distance from center line (either to top/bottom)
wavelength
lenght of wave form peak to peak
frequency
of waves that pass a given point in a given time period
hertz
cycles per second
longer wavelengths =
lower frequencies
shorter wavelengths =
higher frequencies
visible spectrum
part of larger elecgromagnetic spectrum that we can see
electromagnetic spectrum
all electromagnetic radiation that occurs in our environment
ex: gamma rays, x-rays, uv light, etc…
in vision, red is associated w/
longer wavelengths
in vision, blue/purple is associated w/
shorter wavelengths
larger amplitude of light waves =
brighter color
pitch
frequency of sound waves
- high: high pitch sound
- low: low pitch sound
decibels
height of sound waves; our experience of loudness
- hearing damage: 80-13- dB
timbre
quality of sound wave
- combo of frequency, amplitude, and timing of sound waves
cornea
transparent covering over eye
- focus light waves inside of eye