Chapter 5-Consumer Behaviour Flashcards
1
Q
Consumer Behaviour
A
the actions that a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions
2
Q
Purchase decision process
A
The stages a buyer passes through in making choices about which products and services to buy
3
Q
Evaluative Criteria
A
Factors that represent both the objective attributes of a brand and the subjective ones you use to compare the brands of different products
4
Q
Consideration Set
A
The group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware
5
Q
Cognitive Dissonance
A
Feeling of post purchase tension or anxiety
6
Q
Involvement
A
The person, social and economic significant of the purchase to the consumer
