Chapter 14-Managing Marketing Channels and Supply Chains

Question 1

Marketing Channel

Answer 1

Individuals and firms involved in the process of making a product or service available for use by consumers or industrial users

Question 2

Direct Channel

Answer 2

A marketing channel where a producer and ultimate consumers deal directly with each other

Question 3

Indirect Channel

Answer 3

Intermediaries are inserted between the producer and consumers and perform lots of channel functions

Question 4

Business Distributer

Answer 4

Performs a variety of marketing channel functions, including selling, stocking, delivering a full product assortment, and financing for business goods and services

Question 5

Electronic Marketing Channels

Answer 5

Employ the Internet to make goods and services available for consumption by consumer or business buyers

Question 6

Direct Marketing Channels

Answer 6

Allow customers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson

Question 7

Multichannel distribution

Answer 7

an arrangement whereby a firm reaches buyers by employing two or more different types of marketing channels

Question 8

Strategic Channel Alliances

Answer 8

a practice where one firms marketing channel is used to sell another firms product

Question 9

Merchant Wholesalers

Answer 9

Independently owned firms that take title to the merchandise they handle

Question 10

Manufacturers Agents

Answer 10

work for several producers and carry non-competitive complementary merchandise in an exclusive territory

Question 11

Selling agents

Answer 11

represent a single producer and are responsible for the entire marketing function of that producer

Question 12

Brokers

Answer 12

brings buyers and seller together to make sales

Question 13

Vertical Marketing Systems

Answer 13

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact

Question 14

Franchising

Answer 14

Contract agreement between parent company and individual firm that allows the firm to conduct business under an established name according to specific rules

Question 15

Channel Conflict

Answer 15

Arises when one channel member believes that a member’s behaviour is preventing them from achieving their goals

Question 16

Disintermediation

Answer 16

Channel conflict that arises when a channel member bypasses another member and sells or buys products directly

Question 17

Logistics management

Answer 17

The practice of organizing the cost-effective flow of raw materials, in process inventory, finished goods, and related info from point of origin to point of consumption to satisfy customer requirements

Question 18

Total logistics cost

Answer 18

Expenses associated with transportation, materials handling and warehousing, inventory, stock outs, order processing, and return goods on handling

Question 19

Reverse Logistics

Answer 19

A process of reclaiming recyclable and reusable materials, returns and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal