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Business 210-Marketing

This class was created by Brainscape user Keiza Pynn. Visit their profile to learn more about the creator.

By: Keiza Pynn
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Decks in this class (18)

Chapter 1- Marketing: Customer Value, satisfaction, relationships
Marketing,
Market,
Social marketing
30  cards
Chapter 2- Developing successful Marketing Strategy
Profit,
Strategy,
Corporate level
28  cards
Chapter 3-Scanning the marketing environment
Environmental scanning,
How does successful scanning work,
Generation x
26  cards
Chapter 4-Ethics and social responsibility
Ethics,
Laws,
Caveat emptor
15  cards
Chapter 5-Consumer Behaviour
Consumer behaviour,
Purchase decision process,
Evaluative criteria
6  cards
Chapter 6-Organizational Markets & Buyer Behaviour
Business marketing,
Organizational buyers,
Industrial firm
16  cards
Chapter 8-Marketing Research
Marketing research,
Exploratory research,
Descriptive research
15  cards
Chapter 9-Market Segmentation
Market segments,
Product differentiation,
Market product grid
16  cards
Chapter 10-Developing new products and services
Product,
Product mix,
Consumer goods
26  cards
Chapter 11-Managing products and brands
Product life cycle,
Product class,
Product form
18  cards
Chapter 12-Managing Services
Services,
Four i s of service,
Intangibility
14  cards
Chapter 13-Pricing Products and Services
Price,
Pricing contraints,
Pricing objectives
21  cards
Chapter 14-Managing Marketing Channels and Supply Chains
Marketing channel,
Direct channel,
Indirect channel
19  cards
Chapter 15-Retailing
Form of ownership,
Level of service,
Merchandise line
15  cards
Chapter 16-Integrated Marketing communications & Direct Marketing
Integrated marketing communications,
Source,
Message
22  cards
Chapter 17-Advertising, Sales Promotion & Public Relations
Product advertisement,
Institutional advertisement,
4 alternative forms of institutio...
17  cards
Chapter 18-Personal Selling and Sales Management
Personal selling,
Sales management,
Relationship selling
22  cards
Chapter 19- Strategic Marketing Process
Share points,
Generic business strategy,
Cost leadership strategy
14  cards

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Business 210-Marketing

  • Class purpose General learning

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