Chapter 5 Flashcards
Perception
process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment
Factors that influence perception
perceiver
target
situation
Attribution Theory
tries to explain the ways in which we judge people differently depending on the meaning we attribute to a given behavior
3 factors of attribution
Distinctiveness
Consensus
Consistency
Fundamental Attribution Error
Underestimate external, over estimate internal
Self-Serving Bias
put blame on external, when it is internal problem.
Selective Perception
a perceptual filtering process based on interests, background, and attitude. May allow observers to draw unwarranted conclusions from an ambiguous situation.
Halo Effect
draw a general impression about an individual on the basis of a single characteristic, such as intelligence, sociability, or appearance.
Contrast Effect
our reaction to a person is influenced by other persons we have recently encountered
Stereotyping
judge someone on the basis of our perception of a group which she belongs.
Perception influences
aware the problem exist
evaluation and interpretation
bias of analysis and conclusion
Rational Decision-Making Model (6)
- define problem
- identify the decision criteria
- allocate weights to the criteria
- develop alternatives
- evaluate alternatives
- Select best alternative
Bounded Rationality
construct simplified models that extract the essential features from problems without capturing all their complexity
Intuitive decision making
an unconscious process created from distilled experience.
Overconfidence Bias
you believe to much in your own ability to make good decisions