Chapter 5 Flashcards
What are the 4 factors of media interpretation?
- social background
- current state of mind
- the context in which the consumption is taking place
- the content itself
What is the effects analysis?
media believed to have direct effects on human behaviour and attitudes
what is agenda setting?
media chooses to pring public attention to certain issues and topics
what is cultivation analysis?
analysis of media contents ability to encourage or cultivate certain attitudes.
What is uses and gratification research?
focuses on the audience members and the way they select media content.
What is marxist analysis?
considers how the media integrates audiences into the capitalist system. Frankfurt school.
What is british cultural studies?
reactionary to marxist. brought in culture studies.
what is feminist research?
analyses male social dominance and inequality and injustice.
What is reception analysis?
examines the setting where media consumption takes place.
What is industry audience research?
interest in discovering audiences habits and tastes. reach, share, viewing time.
What is the media’s responsibility?
to inform but to also see the audience as more than just a consumer.
What is the transforming and vanishing audience?
audiences are users with more interactivity.
