Chapter 1 Flashcards
The internet has allowed individuals to become what?
content producers not just content consumers
communications technology has the ability to do what?
shrink space
What are some concerns about the media?
commercialization and privatization, privacy, and the digital divide
Define Communication
the act of making a message common to one or more people
Describe Shannon and Weaver’s Mathematical Model of Communication.
the source formulates a message which is then sent through a medium to the decoder to receive and make sense of.
Describe the Social Model of Communication.
Same as the Shannon and Weaver’s Mathematical Model of Communication but takes into consideration peoples previous experiences and perspectives that vary from person to person.
What are the 3 dimensions of mass communication?
- The production and dissemination of mass information and entertainment
- The decentralized production and wide accessibility of information and entertainment
- The interactive exchange of information to a number of recipients
Define mass media.
Vehicles through which mass communication takes place.
Define new media.
technologies, practices, and institutions designed to facilitate a broad participation in communication on a mass scale.
Define Convergence
the bringing together of various media forms and technologies.
What are the dimensions of mass media?
- A distinct set of activities
- Involving particular technological configurations
- Associated with formally-constituted institutions and organizations
- Acting within certain laws, rules, and understandings
- Carried out by persons occupying certain roles: organizational dimensions of the media
- Conveying information, entertainment, images, and words
- To or among members of society: the mass audience
