Chapter 5

Question 1

What is designed? (3)

Answer 1

1. concept - understanding, use and value
2. package - products that provide those benefits described in concept
3. process - how it will be created and delivered

Question 2

stages of product/service design (5)

Answer 2

1. concept generation
2. concept screening
3. preliminary design
4. evaluation and improvement
5. prototype and final design

Question 3

Criteria for screening concepts (3)

Answer 3

1. Feasibility - investment
2. acceptability - return in benefits
3. vulnerability - risks