Chapter 4 (second half)

Question 1

4 basic principles of business writing

Answer 1

purposeful
persuasive
economical
audience oriented

Question 2

Guff. 3x3 Phase 1

Answer 2

PREWRITING
analyze-decide on your purpose.
anticipate-Profile your audience.
adapt-what techniques can you use to adapt your message.

Question 3

communication channel

Answer 3

depends on:
importance of the message.
amount and speed of feedback and interactivity
necessity of a permanent record
cost of the channel
degree of formality desired
confidentialty and sensitivity of message.

Question 4

audience benefits

Answer 4

writers who recgonize audience benefits try to put themselves in the pos. of the reader.
“How is this message going to save the reciever money, time or effort?” the message should be written so that it develops benefits for the audience, if possible.

Question 5

“YOU” view.

Answer 5

The you view is appropriate when it focuses on audience benefits.

It is inappropraite when it is used to manipulate or when it conveys a sense of blame.

Question 6

conversational language

Answer 6

middle high diction
critcize
nerve
line of command
upset
inform
steal

Question 7

bias free language

Answer 7

bias free language avoid genger, race, ethnicity, age or diability expression that might be hurtful or sterotype people.