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Communication > Chapter 10 > Flashcards

Chapter 10 Flashcards

1
Q

sequence of a persuasive message (attention, interest, resistance, action)

A

attention
interest
resistance
action

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2
Q

direct vs. indirect benefits

A

to the point, delayed

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3
Q

persuasive claim letter

A 
indirectness
politeness
soft sell approach
relationship appeal
collectvist view
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Communication (18 decks)

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