Chapter 4- Introduction to learning

Question 1

Learning in advertising

Answer 1

• We learn by associating one idea with another
• More complex learning more associations

Question 2

Learning and animal models

Answer 2

• Common biological substrate relevant for investigating motivation, neural transmission, etc. held as also relevant for investigating learning
• How does a rat learn to run a maze? How does a
  fish learn to navigate a river?
• Study of animals: reveals principles of learning that can be applied to humans

Question 3

‘Shaping’ behavior

Answer 3

The process through which you gradually modify an organisms behavior to enable it to perform new responses.

Question 4

Training animals in certain behaviors

Answer 4

• Some claim that you can train an animal to do anything, provided that the behavior is physically possible for the animal to do.
• Some behaviors are more easily trained than others.
• Need to be mindful of both their physical constraints, as well as their behavioral tendencies.

Question 5

Elicited behavior

Answer 5

• E.g. reflexes, baby mouth reflex

Question 6

Examples of fixed modal action patterns

Answer 6

Question 7

Imprinting- critical period

Answer 7